Founders

You's startup · Productivity SaaS
MarketBustBoomThe sector's hype cycle — right now a ×0.79 multiplier on valuations, fundraises and exit offers (Bust). It swings between roughly ×0.7 (bust) and ×1.3 (boom); raise and sell when it runs hot.
Quarter 1 / 40
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Your company

Net worthYour score. It's your personal cash plus the value of the stake you still own in your company. Whoever has the highest net worth at the final quarter wins.
$100.0k
RunwayHow many months of cash you have left at the current burn rate. When it hits zero and no rescue round comes, the company folds.—
Resolve a quarter to see your runway
ValuationWhat your whole company is worth right now — driven mostly by your growth rate, then by profit margin and market hype. Your ownership % of this makes up most of your net worth.
$100.0k
Cash
$100.0k
You ownThe share of your company you still own. Raising money dilutes it — you trade ownership for cash. A small slice of a huge company can beat a big slice of a small one.
100.0%
Customers
0
MRRMonthly recurring revenue = customers × price. Your topline. Annual recurring revenue (ARR) is this × 12, and is what acquirers and investors look at.
$0
Service capacityHow many customers your team can keep happy. Each engineer or ops hire adds capacity. Go over it and reliability/support strain, so churn climbs — you have to hire to scale.0 / 1,000 customers
QualityHow good your product is. Higher quality means lower churn — customers stay instead of leaving. Build it with the Quality engineering slider; tech debt slowly erodes it.10%
Tech debtMess that builds up when you ship features fast. High tech debt slows your engineers (up to ~60%), slowly erodes quality, and raises infra costs by up to 50%. Spend effort on the 'Pay down tech debt' slider to keep it low. (Low is good — the bar turns red when it's high.)0%
BrandHow well-known and trusted you are. A higher brand multiplies your customer acquisition — the same marketing reach converts more sign-ups. It decays a little each quarter, so you must keep investing (marketing spend or marketing hires) to maintain it.5%
CultureYour company's slow-built foundation — values, trust, how you treat people. Unlike morale (the mood), culture changes slowly. A strong culture directly boosts engineering output (up to ~15%) AND marketing effectiveness (up to ~15%), so it visibly wins more customers — and it cushions morale when times get hard. You build it with the culture budget over many quarters, but layoffs and cash crunches tear it down fast, and money alone can't buy it. Baseline is 50% (neutral); above helps, below hurts.50%
MoraleTeam happiness — the team's short-term MOOD. It multiplies your engineering output, so low morale = a slower team. It rises when you're growing and healthy, and drops after layoffs or when you're nearly out of cash. (Culture is the slow foundation underneath it.)100%
Team: 0 eng · 0 sales · 0 mktg · 0 ops

Plan quarter 1

Beginner view — the core levers: build (engineering), grow (hiring & marketing), and price. Advanced options unlock below when you’re ready.
Engineering focusSplit your engineers' time: Features drive appeal & growth (but add tech debt), Quality lowers churn, and paying down tech debt restores engineering speed and cuts costs.— split your team’s time (auto-balanced to 100%).
HiringNew hires are paid and become productive starting next quarter. Engineers build the product and (with ops) serve customers; sales/marketing let you deploy more marketing budget. — team 0/16
Engineers (0)$37.5k/qtr each
Sales (0)$30.0k/qtr each
Marketing (0)$30.0k/qtr each
Ops (0)$25.0k/qtr each
Marketing $Buys customer reach this quarter, with diminishing returns. But you can only deploy so much per sales/marketing person — spend beyond that is wasted, so hire GTM staff to scale it.
Price $/moWhat each customer pays per month. The reference price is $20/mo — charge above it and churn rises; below it and you leave revenue on the table. The classic elasticity trade-off.

Last quarter

No quarters resolved yet. Set your plan and hit “Resolve quarter”.

You start solo in a garage with $100.0k. Build a product, get customers, and exit big — before your rivals do.

Estimated this quarter (a quarter = 3 months)
Salaries — 0 eng · 0 sales · 0 mktg · 0 ops$0
Infrastructure — scales with customers & tech debt$0
Overhead — rent, tools, admin$7.5k
Marketing$20.0k
Total spend$27.5k
Revenue — current customers × price × 3$0
Net burn (estimate)-$27.5k
Estimate uses your current customers; the real quarter adds new sign-ups and churn.